The Communications portfolio has 2 key areas of focus:
EXTERNAL FOCUS – Respond efficiently and effectively to media and others in an appropriate, consistent, and balanced manner on issues affecting Muslims. To that end, the Communications portfolio will develop and maintain a website that can become a source of relevant and appropriate information. The portfolio will also maintain and nurture relationships with the media and through Muslim events and festivals raise awareness of Islam and Muslims in Edmonton.
INTERNAL FOCUS – Promote effective communication within the Muslim community. To that end, the portfolio will engage Edmonton Muslim communities and other Canadian Muslim organizations to share their issues, successes, and challenges. Activities that can improve greater understanding among Muslim communities in Edmonton and publication of articles within the Muslim press will be undertaken.